Chief Marketing Officer

София

About the job

At Ucha.se and eduboom, we are on a mission to make learning engaging and accessible for every student. We create video lessons in clear and understandable language and already support thousands of students across Bulgaria, Romania, Spain, and Italy.

We are looking for a strategic and hands-on Chief Marketing Officer (CMO) to lead and scale our global marketing efforts.

This role is not about maintaining a well-oiled corporate machine - it is about expansion. We need a growth architect who has a proven track record of entering brand new international markets from absolute zero, adapting products to local realities, and building local demand from scratch. You will play a critical role in building a high-performing, end-to-end global marketing engine - from local brand positioning to international demand generation—supporting our aggressive expansion across multiple new borders.

What will you do in Ucha.se?

  • Go-to-Market (GTM) from scratch: Design, own, and execute the blueprint for launching eduboom into completely new countries. You will take new markets from zero brand awareness to a functioning, high-converting revenue stream
  • Build & Scale the global marketing engine: Design and execute a full-funnel global marketing strategy (Brand -> Demand -> Revenue) while building scalable systems for lead generation and conversion
  • Performance & International growth: Drive acquisition through paid and organic channels across diverse cultural landscapes. Optimize international key metrics such as CAC, conversion rates, and pipeline contribution
  • Local brand positioning: Define and evolve our brand voice in new territories. You will analyze local student and parent behaviors to ensure our educational content connects deeply and builds immediate trust
  • CRM & Lifecycle management: Improve international customer retention, upsell, and cross-sell strategies. Build lifecycle journeys that increase LTV and reduce churn across different global cohorts
  • Team & Mentoring: Partner with and guide a high-performing marketing team, aligning local country efforts with global strategy, and fostering a data-driven, hyper-growth-oriented culture

What success looks like?

  • Successful new market launches: New international territories are opened systematically, achieving predictable user acquisition and market penetration from zero starting points
  • Efficient scalability: Customer acquisition (CAC) in new countries becomes efficient, predictable, and sustainable over time
  • Pipeline contribution: Marketing acts as the primary engine for global expansion, showing a steady growth in marketing-qualified leads and strong conversion rates
  • Global trust: The company quickly establishes itself as a trusted educational partner in every new country we enter, with brand awareness and organic traffic scaling rapidly

Skills and experience we value

What we’re looking for?

  • 10+ years of marketing experience, with a significant portion spent in senior leadership roles (CMO, VP of Marketing, or Head of Growth)
  • The "Zero to One" International track record: Proven experience launching new products into foreign markets from absolute scratch. You know what it takes to land in a new country, test hypotheses, and find product-market fit
  • SaaS, B2C Tech, B2B background: Deep experience in high-growth digital products, ideally with recurring subscription or freemium models
  • Mastery of Modern Growth & Brand: A rare blend of heavy performance marketing/demand generation expertise and deep brand positioning psychology
  • Data-obsessed mindset: Deep understanding of unit economics (CAC, LTV, conversion funnels, payback periods) and how they vary across different international regions
  • International mindset: Outstanding communication skills in English; experience managing cross-border teams or localized agency partners

What we offer

Why join us?

  • Opportunity to have a direct impact on building a scalable, high-performing global marketing engine
  • Direct impact on company growth and international expansion
  • Work in a fast-growing, mission-driven EdTech environment
  • Collaborate with a strong, ambitious team


Company offer:

  • A Mission with Scale: Work on a product that genuinely transforms the lives of over 1,000,000 users in Bulgaria and abroad;
  • Loyalty Program: From personalized tokens of appreciation to major surprises for every year you spend with our team;
  • Time to Recharge: Start with 20 days of paid leave, with an additional day added for every year you are part of the team;
  • Health & Activity: Co-funded supplementary health insurance and access to a MultiSport card;
  • Ucha.se Subscription: Full access to all resources on Ucha.se and eduboom;
  • An Energizing Team: Our team-buildings and events are moments where we truly have fun, while finding inspiration for our next big milestones.


If you bring a strong combination of strategic vision, execution excellence, and experience scaling marketing in international environments from absolute zero, we would welcome the opportunity to connect.

Please apply by sharing your CV or LinkedIn profile.

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