At Ucha.se and eduboom, we are on a mission to make learning engaging and accessible for every student. We create video lessons in clear and understandable language and already support thousands of students across Bulgaria, Romania, Spain, and Italy.
We are looking for a strategic and hands-on Chief Marketing Officer (CMO) to lead and scale our global marketing efforts.
This role is not about maintaining a well-oiled corporate machine- it is about expansion. We need a growth architect who has a proven track record of entering brand new international markets from absolute zero, adapting products to local realities, and building local demand from scratch. You will play a critical role in building a high-performing, end-to-end global marketing engine - from local brand positioning to international demand generation - supporting our aggressive expansion across multiple new borders.
What will you do in Ucha.se?
Go-to-Market (GTM) from Scratch: Design, own, and execute the blueprint for launching eduboom into completely new countries. You will take new markets from zero brand awareness to a functioning, high-converting revenue stream
Build & Scale the Global Marketing Engine: Design and execute a full-funnel global marketing strategy (Brand -> Demand -> Revenue) while building scalable systems for lead generation and conversion across B2C and support B2B segments
Performance & International Growth: Drive acquisition through paid and organic channels across diverse cultural landscapes. Optimize international key metrics such as CAC, conversion rates, and pipeline contribution for digital mass products
Local Brand Positioning: Define and evolve our brand voice in new territories. You will analyze local student, parent, and institutional behaviors to ensure our educational content connects deeply and builds immediate trust
CRM & Lifecycle Management: Improve international customer retention, upsell, and cross-sell strategies. Build lifecycle journeys that increase LTV and reduce churn across different global cohorts
Team & Mentoring: Partner with and guide a high-performing marketing team, aligning local country efforts with global strategy, and fostering a data-driven, hyper-growth-oriented culture
What Success Looks Like
Successful New Market Launches: New international territories are opened systematically, achieving predictable user acquisition and market penetration from zero starting points.
Efficient Scalability: Customer acquisition (CAC) in new countries becomes efficient, predictable, and sustainable over time
Pipeline Contribution: Marketing acts as the primary engine for global expansion, showing a steady growth in marketing-qualified leads (MQLs) and strong conversion rates in B2B and B2C channels
Global Trust: The company quickly establishes itself as a trusted educational partner in every new country we enter, with brand awareness and organic traffic scaling rapidly
Skills and experience we value
10+ years of marketing experience, with a significant portion spent in senior leadership roles (CMO, VP of Marketing, or Head of Growth)
The "Zero to One" International Track Record: Proven experience launching and scaling digital mass products into foreign markets from absolute scratch. You know what it takes to land in a new country, test hypotheses, and find product-market fit
Dual Funnel Expertise: Strong, proven track record navigating both B2C (mass consumer acquisition) and B2B (institutional/enterprise growth) environments on an international scale
SaaS, B2C Tech, or EdTech Background: Deep experience in high-growth digital products, ideally with recurring subscription or freemium models
Mastery of Modern Growth & Brand: A rare blend of heavy performance marketing/demand generation expertise and deep brand positioning psychology
Data-Obsessed Mindset: Deep understanding of unit economics (CAC, LTV, conversion funnels, payback periods) and how they vary across different international regions
International Mindset: Outstanding communication skills in English; experience managing cross-border teams or localized agency partners
What we offer
Opportunity to have a direct impact on building a scalable, high-performing global marketing engine
Direct impact on company growth and international expansion
Work in a fast-growing, mission-driven EdTech environment
Collaborate with a strong, ambitious team
If you bring a strong combination of strategic vision, execution excellence, and experience scaling marketing in international environments from absolute zero, we would welcome the opportunity to connect.
Please apply by sharing your CV.
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Ако мислиш, че това е желаната следваща стъпка в развитието ти, изпрати ни CV и кратко мотивационно писмо на
jobs@ucha.se. Ще се свържем с одобрените кандидати. Успех! :)
Всички лични данни, които изпратиш на jobs@ucha.se, са предоставени доброволно. Тяхното обработване, използване в процеса по подбор и съхраняване ще се извършва в пълно съответствие със Закона за защита на личните данни. По всяко време може да оттеглиш данните си, като пишеш на dpo@ucha.se. Тук може да се запознаеш как Уча.се пази личните ти данни.
